Aditi Athalye: From Dancer to Entrepreneur
During a conversation with Aditi Athalye, I learned about her efforts to help women in modern India provide traditional foods to their families. With more women working outside the home, time is a precious commodity. Aditi explained that some women who continue to cook are forced to take shortcuts to prepare meals faster, leading to unhealthy options for their families. She wanted to provide ready-made options while remaining faithful to the traditional recipes, creating Faralandmore and Shreepad Enterprises.
As Aditi was preparing handmade sweet dumplings for me made with rice flour, I couldn’t help but notice the beauty of her hands and the shape and formation of her fingers. I remarked that they looked like those of a dancer, and to my surprise, Aditi revealed that she used to be one. She went on to show me that the shape of the hands from Indian dance when applied to physical form can lead to the creation of miniature works of art that resemble the tops of certain Indian temples. She also shared that the symbolic meanings of the mudras, or hand gestures used in yoga for example, infuse her production with vital energy.
Aditi further elaborated on how her dance background has influenced her food manufacturing business. She explained that learning rhythm in dance has carried over to the rhythm of her production line. The precision and flow required in dance are also necessary for manufacturing, and Aditi has found that her experience as a dancer has helped her to maintain that rhythm in her work.
Aditi’s journey from dancer to entrepreneur highlights the deep connections between various art forms in India. Her ability to incorporate her dance background into her food manufacturing business demonstrates the resilience and creativity of Indian women as they navigate the challenges of modernity while carrying forward the traditions of their culture.
BTW, the sweet dumplings are delicious!!
You can purchase her signature product – the red box of coconut-filled Karanjee at her boutique in the Business Hub in Pune, India. Karanjee is a sweet snack from the Maharashtrian cuisine and is often made for festivals
Taste, Tradition, Trust.